Spaghetti

Households account for 61% of food waste, often due to overbuying, poor meal planning, and busy lifestyles. To understand shopping habits and identify a target audience, we conducted surveys and interviews. We identified three user groups: families, young workers, and eco-conscious individuals. We chose to focus on young workers, as they are aspirational organizers but often struggle to find time to manage their groceries and meals. Additionally, they are more likely to use digital solutions. These insights helped us design personas and user journey maps.

We determined that an app would be the most effective tool to achieve our goal. To reduce food waste, we included features like meal planning, a grocery list, and a delivery service to prevent overbuying. We also considered the system's functionality, identifying key stakeholders, external partners, and the flow of information, money, and products.

We designed and tested two versions with our target users to determine which interface was easier to understand and required less effort to learn. While the first version was preferred, users provided additional feedback on the UI, leading us to create a third version.

We refined the third version based on user feedback, leading to the final design of our service. This final iteration incorporates all the insights and adjustments, ensuring a user-friendly and efficient experience.